Missed call text-back for roofers
Updated September 21, 2026
Missed call text-back for roofers texts the caller back within about 30 seconds of a call you could not answer, asks where they are, what the damage is, the storm date and whether they are filing insurance, and emails you the lead. AnswerBot does this for $129 CAD a month. No AI voice answers your phone, and nobody is asked to climb anything to take a photo.
Roofing demand is the spikiest in the trades. For most of the year the phone is manageable, and then a storm goes through and every damaged house in the area calls the same afternoon, usually while you are already on a roof and cannot hear it. The calls you miss that afternoon are not spread out over the next month; they go to whoever calls back first, and by the evening most of them are somebody else's.
The two questions no other trade asks
Roofing intake asks for the storm date and whether they are filing insurance. Both change what the callback is for. A claim on damage from a named storm is a documentation-and-scheduling conversation that has to fit an adjuster. An old leak with no claim is a straight repair. Finding out which one you are driving to before you drive is most of the value.
To be clear about the limit: it records the claim and the date the homeowner gives you. It does not advise on claims, contact insurers, or tell anyone what their policy covers.
What the text actually asks a roofing caller
These are the live defaults, not a sample script.
| It asks | Why that one |
|---|---|
| The nearest intersection or address | After a storm, damage clusters. Knowing where the calls are coming from tells you which street to work first. |
| The caller's first name | So the callback opens like a person calling a person. |
| The damage: storm damage, leak, missing shingles | In their own words. Water coming through a ceiling is a different urgency from shingles on the lawn. |
| The storm date, if there was one | Roofing-specific. It anchors the damage to an event, which is what a claim turns on. |
| Whether they are filing insurance | Roofing-specific. It tells you which kind of job this is before the first conversation. |
| A photo from the ground, on Growth and Pro | If it is safely visible. Nobody is asked to go up a ladder. Shingles in the yard or a stained ceiling is usually enough to tell repair from replacement. |
What a missed call is worth after a storm
Worked through with numbers you can replace. These are assumptions, not measurements:
- •15 calls in the two days after a storm that you cannot pick up
- •An average job of $1,200, from a repair up to a section replacement
- •One in five would become a job if somebody got back to them that day
That is three jobs from a single storm, against a $129 monthly plan, and a roofing ticket means the first recovered job covers the plan for years rather than months. This is also the trade where the assumption to argue with is the close rate, because after a storm you are competing with everyone who can hold a ladder. Use your own numbers.
Run it on your own numbersNo AI voice on your phone
AnswerBot never puts a voice on the line. The missed caller gets a plain text from a local number, answers in their own time, and you call them back. After a storm that also means every caller gets the same reply in the same 30 seconds, whether there are five of them or fifty.
If someone texts "can I talk to a person", the answer is that the owner will call them back. The text is the bridge to you, not a replacement for you.
Who this is for, and who it is not for
For: owner-operators and small roofing crews
Residential repair and replacement work, where the phone is loudest exactly when you are on a roof and cannot reach it.
Not for: companies with an office taking calls
If somebody answers every call already, missed calls are not your constraint.
Not an insurance service
It notes the claim and the storm date and hands them to you. It does not advise on coverage, contact insurers, or quote the work.
What it costs
Starter is $129 CAD a month for 25 engaged leads and one location. Growth is $199 for 75 engaged leads, photo capture and up to three locations. Pro is $349 for unlimited engaged leads, your own intake questions and up to ten locations. Billed annually those are $109, $169 and $296 a month, and USD is the same number. The trial runs 14 days, a card is required at signup, and nothing is charged during it. Setup is about five minutes: one conditional call forwarding code dialled from the business phone, and you keep your existing number.
See pricing and start your free trial